Tag: BuiltWTF
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I’d Rather Hire Someone Who Gives a Shit
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I would rather hire somebody who gives a shit than somebody with 20 years of experience who gives zero fucks. Experience matters, but care shows up in curiosity, communication, follow-through, and what people do when the work gets hard.
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Your Best People Already Moved
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AI tools are already inside the company, whether leadership has approved them or not. If companies do not provide a real path, shadow workflows and data risk follow.
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The Last 10 Percent Is Where Trust Shows Up
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Clients can do more themselves now. Good. The first 90 percent is getting easier. The messy last 10 percent is where communication, judgment, and trust still matter.
Filed under AI -
The Marathoners Win
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AI will not save lazy people from doing the work. It will make serious people more dangerous because they can take harder reps, build better systems, and keep going longer.
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I Did Not Have Agents Communicating in a Discord Server on My 2026 Bingo Card
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I did not expect to be running a Discord server as mission control for humans and agents. But here we are, and it is working better than I expected.
Filed under AI -
The Job Changed. The Titles Didn\047t
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AI job titles are not keeping up with agents, judgment, business context, and the people who can still ship without creating cleanup.
Filed under AI -
Owning an Agency in 2026
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The old agency lanes still exist. Websites. SEO. Ads. Copy. Retainers. But in 2026, the real work is shifting toward judgment, orchestration, trust, systems, speed, and knowing how to use AI without turning the business into a mess.
Filed under AI -
You Are the Moat
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Tools are not the moat anymore. Automation is not the moat. Even knowing AI will not stay a moat forever. The durable advantage is the person who knows what matters, what does not, and how to turn messy reality into the next right move.
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Delivering on Perfection
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Perfection sounds premium, but real work needs clearer standards: excellence, reliability, care, and the judgment to deliver under constraints.
Filed under Insights -
What Forward Deployment Engineer Means To Me
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Forward Deployment Engineer is a messy title because the work is messy. To me, it means operational capability under uncertainty: understanding systems, communicating with humans, integrating tools, debugging chaos, and moving toward outcomes.
Filed under AI