Category: Strategy
Digital strategy, business operations, and systems thinking
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What Forward Deployment Engineer Means To Me
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Forward Deployment Engineer is a messy title because the work is messy. To me, it means operational capability under uncertainty: understanding systems, communicating with humans, integrating tools, debugging chaos, and moving toward outcomes.
Filed under AI -
Don’t Mistake Niceness for Weakness
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Don’t Mistake Niceness for Weakness Don’t mistake niceness for weakness. That idea sits underneath more client work, team friction, and boundary problems than most people want to admit. There is a weird thing that happens when you are good to people. If you are patient with clients, some people assume you are soft. If you…
Filed under Insights -
The Deep Generalist Was Built the Hard Way
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My career and life have been all over the place at times. That used to look scattered. Now I think it trained the exact skill AI makes more valuable.
Filed under AI -
Every Agent Still Needs a Human Harness
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AI agents do not remove the human. They change which human matters. Right now, the person keeping the agent useful is still the whole game.
Filed under AI -
Transparency Is Coming Whether You Like It Or Not
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AI is making claims easier to check, options easier to compare, and fake authority harder to hide. That is bad for gatekeepers and good for people who actually know the work.
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The Part Everyone Skips Is Still Communication
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Communication still decides what gets built, what gets ignored, and what turns into a problem. AI made output easier, but it did not replace judgment.
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Customer Service Is Still the Moat
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The customer service moat is not a tool or tactic. It is clear communication, client education, follow-through, and care turned into behavior.
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The Code Is Cheap Mind Virus
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AI did not kill quality. It exposed who never had standards. Code got cheap, taste got expensive, and judgment is still the bottleneck.
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Build the Tool That Makes the Mess Smaller
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Build your own tools when repeated friction keeps slowing real work down. FitFO and Pelican show how useful products start by making the mess in front of you smaller.
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Redesigns Are Not Blank Slates
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Most redesigns are not clean starts. They are inherited systems full of hidden DNS, hosting, form, and subdomain risk. This is why website redesign discovery matters before launch.
Filed under Insights