I’d Rather Hire Someone Who Gives a Shit
I would rather hire somebody who gives a shit than somebody with 20 years of experience who gives zero fucks. Experience matters, but care shows up in curiosity,…
// BLOG
THE JOURNEY.
REAL SIGNAL.
Building AI systems, documenting the process, and sharing what actually works.
// LATEST SIGNAL
-
Read Article ->: I’d Rather Hire Someone Who Gives a Shit
-
Your Best People Already Moved
Read Article ->: Your Best People Already MovedAI tools are already inside the company, whether leadership has approved them or not. If companies do not provide a real path, shadow workflows and data risk follow.
-
The Last 10 Percent Is Where Trust Shows Up
Read Article ->: The Last 10 Percent Is Where Trust Shows UpClients can do more themselves now. Good. The first 90 percent is getting easier. The messy last 10 percent is where communication, judgment, and trust still matter.
-
The Marathoners Win
Read Article ->: The Marathoners WinAI will not save lazy people from doing the work. It will make serious people more dangerous because they can take harder reps, build better systems, and keep…
-
I Did Not Have Agents Communicating in a Discord Server on My 2026 Bingo Card
Read Article ->: I Did Not Have Agents Communicating in a Discord Server on My 2026 Bingo CardI did not expect to be running a Discord server as mission control for humans and agents. But here we are, and it is working better than I…
-
The Job Changed. The Titles Didn’t
Read Article ->: The Job Changed. The Titles Didn’tAI job titles are not keeping up with agents, judgment, business context, and the people who can still ship without creating cleanup.
-
Owning an Agency in 2026
Read Article ->: Owning an Agency in 2026The old agency lanes still exist. Websites. SEO. Ads. Copy. Retainers. But in 2026, the real work is shifting toward judgment, orchestration, trust, systems, speed, and knowing how…
-
You Are the Moat
Read Article ->: You Are the MoatTools are not the moat anymore. Automation is not the moat. Even knowing AI will not stay a moat forever. The durable advantage is the person who knows…
-
Delivering on Perfection
Read Article ->: Delivering on PerfectionPerfection sounds premium, but real work needs clearer standards: excellence, reliability, care, and the judgment to deliver under constraints.
-
What Forward Deployment Engineer Means To Me
Read Article ->: What Forward Deployment Engineer Means To MeForward Deployment Engineer is a messy title because the work is messy. To me, it means operational capability under uncertainty: understanding systems, communicating with humans, integrating tools, debugging…
More from the archive
// WORK TOGETHER
GOT A PROJECT?
Need WordPress, automation, AI workflow, or digital strategy help? Send the shape of it and I will reply with a practical next step.