I’m Will Schmierer. For more than two decades, I’ve forged a reputation in the WordPress world by building, leading, and pushing boundaries for serious clients – Fortune 500s, visionary startups, and everyone who means business.
I have built front ends that define brands, managed engineering teams for the NBA, Microsoft, Campbell’s, and a long list of others. I bring this same fire and energy to every project I touch.
BuiltWTF is about getting real, measurable progress. I only work with clients driven to take their website, marketing, and operations to the next level. I am always learning, always innovating, focused on building with WordPress and engineering with Go High Level. I obsess over the details and refuse to accept average.
If you want a developer who gives everything, expects greatness, and partners only with businesses as committed as I am, you’re in the right place. After twenty years, I know what works. No shortcuts. No nonsense. Just real results.
NBA All-Star Weekend. Summer League. WNBA.
What I Did:
I engineered high-performance fan experiences for the NBA All-Star Weekend, Summer League, and WNBA digital properties at WebDevStudios. My work powered live events and created engaging, interactive sites that survived massive traffic spikes and kept fans connected all year. These projects were about elevating the game for both the league and its audience – delivering spectacular online moments every time.
How This Affects You:
If you want your website to perform at the highest level when it counts, drive excitement, and build a loyal following, my playbook delivers. I build digital platforms that stand up to real pressure and create experiences people talk about. Expect nothing less than the energy and results of championship-level engagement for your brand.
Microsoft News Center
38 sites. 16 languages. One unified platform. I led development on Microsoft’s global News Center rebuild at WebDevStudios – WordPress Multisite with WPML running on Azure in the early days when nobody had done it at this scale. Built the page builder before page builders were a thing. Enterprise content management that let regional teams publish independently while maintaining brand consistency worldwide.
Campbell’s Soup Company
Corporate website rebuild for one of America’s most iconic food brands. Custom WordPress theme, recipe content architecture, product catalog integration, and brand ecosystem management spanning Swanson, Prego, Pace, and V8. Enterprise-scale content management built for a household name.
Care.com
Enterprise caregiving marketplace platform connecting families with caregivers. Large-scale WordPress development with complex search functionality, user matching systems, and membership integration. Millions of monthly users relying on a platform built for trust and reliability at massive scale.
Uwishunu / Visit Philadelphia
Philadelphia’s official digital guide to everything happening in the city. Content-rich WordPress platform with event management, editorial workflow, and tourism integration for the Greater Philadelphia Tourism Marketing Corporation. The go-to resource for locals and visitors discovering what makes Philly great.
Tim Tam USA
US market launch platform for Australia’s iconic chocolate biscuit brand (Arnott’s/Campbell’s). E-commerce integration, brand storytelling, and digital marketing platform designed to introduce Tim Tam to American consumers. Building excitement for an international product launch from the ground up.
